Content Writer Resume Example
Hiring managers for content writer roles want to see concrete evidence of impact — think organic traffic growth percentages, monthly output volume, and SERP ranking improvements rather than vague claims about "excellent writing skills." Strong candidates lead with SEO fluency, CMS proficiency, and a demonstrated ability to align brand voice with measurable engagement results.
Content Writer resume sample
Summary
Results-driven content writer with 7 years of experience producing SEO-optimized long-form articles, landing pages, and email campaigns for B2B and B2C brands in the SaaS and e-commerce sectors. Expert in keyword research, content strategy, and brand voice development across WordPress and HubSpot CMS platforms. Grew a client blog's organic sessions by 140% in 12 months by publishing 24 keyword-targeted articles per quarter. Consistently maintains an average engagement rate above 4.2% and a top-3 SERP ranking for 35+ target keywords.
Experience
- Produced 80,000+ words per month across 6 client accounts, consistently meeting weekly deadlines and reducing editorial revision cycles by 35% through tighter first-draft quality.
- Increased organic search traffic for flagship SaaS client by 140% in 12 months by executing a content calendar of 24 SEO articles per quarter, targeting 180 long-tail keywords identified through Ahrefs and SEMrush research.
- Lifted average blog engagement rate from 2.1% to 4.6% by restructuring content with scannable headers, internal linking, and updated calls-to-action — reducing average bounce rate by 22%.
- Achieved top-3 Google rankings for 35 competitive keywords (average monthly search volume 2,400–8,000), contributing to a 28% increase in qualified inbound leads for two accounts.
- Mentored 2 junior writers, conducting weekly content critiques and building a 40-piece style guide that standardized brand voice across all client deliverables.
- Wrote 300+ product descriptions and 18 category landing pages optimized for e-commerce SEO, helping lift organic product page sessions by 62% year-over-year.
- Launched a company blog from zero to 12,000 monthly organic visitors within 18 months by publishing 8 keyword-researched articles per month in WordPress.
- Collaborated with the paid media team to write 45 A/B-tested email subject lines, improving average open rate from 18% to 26% across a 95,000-subscriber list.
- Conducted quarterly content audits using Google Search Console, pruning or refreshing 60 underperforming posts and recovering an estimated 18% of lost organic impressions.
Skills
SEO writing · Content strategy · Keyword research (Ahrefs, SEMrush) · WordPress CMS · HubSpot CMS · Long-form article writing · Copyediting · Brand voice development · Email copywriting · Google Analytics 4 · Google Search Console · Content calendar management · Internal linking strategy · A/B testing copy · Style guide creation
Education & Certifications
B.A. in English — University of Texas at Austin · HubSpot Content Marketing Certification · SEMrush SEO Writing Toolkit Certificate
Tips for a content writer resume
- Quantify output and impact together — instead of 'wrote blog posts,' write '24 SEO articles per quarter that grew organic traffic 140%.' Hiring managers want to see both volume and results.
- List the specific CMS platforms and SEO tools you use (WordPress, HubSpot, Ahrefs, SEMrush, Google Search Console) rather than a generic 'proficient in content tools' line — ATS systems scan for named software.
- Include at least one SERP ranking achievement, such as 'ranked 12 keywords in the top 3 positions within 6 months,' since this directly connects your writing to business outcomes that SEO-savvy hiring managers care about.
- Tailor your summary to the content format the employer publishes most — if they run a high-volume blog, highlight monthly word counts; if they focus on lead gen, lead with conversion copy metrics like email open rates or CTR.
- Add a portfolio link (personal site or Contently profile) directly in the contact line of your resume — content writing roles almost always require work samples, and surfacing the link at the top removes friction for the reviewer.
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FAQ
Should a content writer list a portfolio on their resume?
Yes — including a portfolio link is essentially mandatory for content writing roles because hiring managers almost always want to read samples before inviting a candidate to interview. Place a clean URL (personal website, Contently, or a Google Drive folder) directly in the contact line so it is visible at a glance. If your portfolio is gated or requires a login, prepare a public-facing version before you apply.
What metrics matter most on a content writer resume?
The highest-impact numbers are organic traffic growth (percentage increase over a defined period), SERP ranking improvements (number of keywords reaching top 3 or top 10), monthly or quarterly word-count output, and engagement metrics such as average time on page or bounce rate reduction. Email copywriters should also add open rate and click-through rate improvements. Pairing a volume metric with an outcome metric — for example, "24 articles per quarter, resulting in 140% traffic growth" — is more persuasive than either figure alone.
How should a content writer handle SEO skills on their resume?
Name the specific tools you use rather than writing "SEO knowledge" as a generic bullet — list Ahrefs, SEMrush, Google Search Console, and any keyword-planning platforms you work with regularly. Then back up those tool names with a concrete achievement in the experience section, such as a ranking milestone or traffic increase, so the claim carries weight. If you hold a recognized SEO certification (SEMrush, HubSpot, or Google), list it in the education section.
Is a degree in English or journalism required to become a content writer?
No — many successful content writers hold degrees in marketing, communications, or unrelated fields, and some have no four-year degree at all. What matters most to employers is a strong portfolio, measurable SEO and engagement results, and familiarity with CMS platforms and keyword research tools. Industry certifications from HubSpot or SEMrush can help signal credibility if your formal education is in an unrelated area.
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